Van de Leur joins Royal Smilde

20 January 2016

Bolsward/Edam, 6th January 2016

Van de Leur Banketspecialiteiten BV, located in Bolsward NL, becomes part of Royal Smilde, from the 1st of January 2016. Subsidiary Smilde Bakery BV, located in Edam, has acquired all shares of the industrial bakery Van de Leur. The two companies have merged and aspire a leading role in the Dutch market for industrial bakery products and ready to fill pastry products. The employees of Van de Leur and Smilde Bakery have been informed yesterday. Van de Leur has over 75 employees, Smilde Bakery 240 employees.

Robert van de Leur, Managing Director: “The acquisition fits very well with our objectives to achieve sustainable growth. Our product categories are fully complementary. We will be able to offer our customers a comprehensive range of ready to fill pastry products and finished products, in either yeast dough and puff pastry.” 
Ronald Prince, CEO of Royal Smilde about the new development: “We are quite happy about the acquisition. Van de Leur activities fit perfectly with our strategy to create a unique, customer-oriented bakery company, with an international scope and a strong focus on innovation. The production site in Bolsward is particularly well-suited for baking all types of pie crusts, with or without filling, and for upscaling new concepts.”

Alex Kruiter, Managing Director of Smilde Bakery, will lead the management, supported by Technical Director Arend Smilde, who will assume the role for daily management in Bolsward. The acquisition is expected to positively affect employment in Bolsward. There might be some overlap in functions, however these are expected to be compensated overtime by growth in the number of production-related employees.

As per January 1st, 2016, Robert van de Leur, stepped down as Managing Director, having served the company for over 27 years. During the required time he will be present in Bolsward to ensure a smooth transfer.

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