Homemade part of Royal Smilde

21 July 2014

Heerenveen/Edam As from 15 July 2014 Homemade is part of Smilde Bakery, one of the business units of Royal Smilde in Heerenveen. Homemade produces and markets a wide assortment of baking mixes and launches these under the well-known consumer brand Homemade.

Ronald Bijma of Homemade: ‘This is a huge step forward, in the past years Homemade has experienced a stormy development and now, as part of the 151-year Royal Smilde, Homemade can develop further.’

Alex Kruiter of Smilde Bakery: ‘Homemade is a relatively young company which has anticipated the developments in the market for bake(ry)products. With this we will expand our market position and product folio and add a new development platform (home baking) to our innovation strategy.’

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