Royal Smilde in Heerenveen is merging the companies of FanoFineFood BV and Romi Smilfood BV into a single organisation with the name of Smilde Foods BV. Furthermore, Royal Smilde is launching a new and modern corporate identity with a redesigned logo.
Effective this coming 17th of May, the activities of FanoFineFood BV and those of Romi Smilfood BV will officially be combined under the new name of Smilde Foods BV. The office of Smilde Foods is established in the head office of Koninklijke Smilde BV at Industrieweg 11 in Heerenveen. The production plants of both companies will remain in Heerenveen, Oosterwolde, and Emmen. The brands of Abee, Bebo, Fano, Novarin, Romi, and Topper will also remain in existence. By combining forces, Smilde Foods strengthens its responsiveness, continuity, and position in the market.
Moreover, Royal Smilde is launching a new and modern corporate identity with a redesigned logo. The name and the font of the logo have remained the same, but the little royal crown has been modified. The colours of the redesigned little crown represent the various business units of the company in a fresh and dynamic manner.
The family name now appears in all our business units. Koninklijke Smilde, Smilde Bakery, and Smilde Foods. The redesigned logo of Royal Smilde will be used prominently, thereby better reflecting that Royal Smilde is a family business with a Royal designation. The emphasis rests on a family business with a long history, in which continuity and quality are common core values.